Marketplace Video Analysis
Only 1.11% of visitors who reach the video press play (25 starts in 16 days), and we track starts only — so engagement is negligible at best. Recommendation: remove or replace; mobile (5.26%) is the lone bright spot over desktop (0.81%).
How users interact with the marketplace videos, and whether they earn their placement. The only interaction tracked is the video_start event (live since June 8). Scope covers both /marketplace and /marketplace/project-brief. Window: June 8–23, 2026 (16 complete days; data lags ~2 days). Source: Google Analytics.
Headline
Video-page sessions
Video starts
Combined video CTR
Of 2,261 sessions that landed on a page carrying the video, 25 pressed play, a combined CTR of 1.11%. That is roughly 141 video-page sessions a day and about 1.6 starts a day. Engagement is negligible.
Daily trend
The first recorded play lands on June 11, three days after the event went live. Day-to-day counts swing between 0 and 4 starts, so the trend is noise, not signal.
By page
Project-brief draws roughly twice the traffic but converts to a play even less often. The landing-page video is marginally better per session; both are tiny.
By device
Mobile is the one real signal: 5.26% versus 0.81% on desktop. Small in absolute terms (8 starts versus 17), but the gap is wide and consistent. The video resonates more with the mobile minority.
By region
US visitors play the video about twice as often as non-US (1.91% versus 0.98%), but on 6 starts this is suggestive only.
Read and recommendation
- Engagement is negligible. About 1.1% of people who reach a page with the video press play. That is the firm conclusion.
- We measure starts only, with no watch-time or completion. So even the 1.1% is "pressed play," not "watched." The case for the video is weaker than the CTR alone suggests.
- Mobile is the only retention-leaning angle. If the videos stay anywhere, mobile is where they pull their weight.